KURIOS By Pure Apparel
Kurios is a wellness and fitness concept brand with outlets in Hong Kong, Shanghai, Beijing and Singapore. A part of the PURE family, their driving goal is to ignite kuriosty for the body and mind with a selection of great brands and products discovered and sourced from around the world.
In February 2022, Pure Apparel and Rue Madame Fashion Group have signed a Joint Venture agreement to create an enhanced retail experience within the Pure environment. We have decided to rename our retail from Pure Apparel to Kurios which represents well their inquisitive mind!
At KURIOS, a member of the PURE family, you will discover a myriad of product lines that combines technical and cutting-edge fabrics, clean cosmetics brands as well as lifestyle accessories and gear. Spiritual Gangster, Alo Yoga, Beyond Yoga and Sweaty Betty provide you a wide variety of athleisure apparel. FRÉ and Zero Yet-100 using non-toxic ingredients are cruelty-free and tailor-made for your skin. Sentara crystals, Bala and Liforme uplift your workout style and bring you positive vibes. There are many more brands that open you up to “Kuriosity”.
Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, KURIOS, nood food, PURE Nutrition and PURECAST. PURE Group has locations in Hong Kong, Shanghai, Beijing, Singapore and New York. PURE Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world. PURE Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors. Together with KURIOS’ globally sourced function-meets-fashion products, nood food’s healthy-licious cuisine, PURE Nutrition’s tailored programmes as well as FUZE’s innovative small group training, the PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle.