Sustainable Style and Pop-up event with Deploy

Deploy is the epitome of fine, exquisite, and functional sustainable style. As a British fashion designer and B-Corp, Deploy is committed to producing timeless, versatile, and exceptional quality pieces that embody distinct design with beauty in every stitch. Founded in 2006, Deploy has emerged as a beacon of sustainable fashion, redefining industry standards with its commitment to timeless designs and ecological responsibility. Their luxury womenswear, designed in London, champions 360° Sustainability, certified by @bcorporation.


Sustainability at the Heart

Fashion, often celebrated for its creativity and expression, has long been marred by its environmental footprint. Recognizing this challenge, Deploy embarked on a journey to revolutionize the industry from within. With a circular fashion approach deeply ingrained in its philosophy, Deploy embraces design, artistry, and innovation to create garments that transcend trends and withstand the test of time.

In 2022, Deploy achieved a remarkable milestone by attaining B-Corp certification with an outstanding score of 149.5, placing it among the top 10 highest-scoring fashion brands globally and within the top 30 across all industry sectors. This accolade is a testament to Deploy's unwavering commitment to sustainability and its relentless pursuit of excellence.

Dr. Bernice Pan on DEPLOY London's B Corp Journey - Fashion

Crafting Sustainability: A 360° Strategy 

Central to Deploy's sustainability ethos is its comprehensive 360° strategy, meticulously crafted to address every facet of the fashion lifecycle. This strategy, depicted in a diagram, illustrates the various stages of Deploy's sustainable journey:

  • 0º: Start with Carbon Smart: Deploy begins by minimizing its carbon footprint, implementing measures to reduce energy consumption and mitigate environmental impact.
  • 15º – 45º: Research, Listening & Feedback: Engaging with stakeholders and incorporating feedback ensures that Deploy remains responsive to evolving consumer preferences and sustainability concerns.
  • 60º – 90º: Conserve, Eco-Source, Fairtrade: Deploy prioritizes conservation efforts, ethically sourcing materials, and fostering fair trade practices to support communities and preserve natural resources.
  • 105º – 135º: Innovate, Design, Streamline: Through innovation and streamlined processes, Deploy pioneers new approaches to design, maximizing efficiency and minimizing waste.
  • 150º – 180º: Customise, Craftsmanship, Specialise: Each garment is meticulously crafted with precision and care, embodying the artistry and expertise of Deploy's skilled artisans.
  • 195º – 225º: Optimise, Zero-Waste, Upcycle: Deploy continually optimizes its operations, striving for zero waste and embracing the transformative power of upcycling.
  • 240º – 270º: Accessorise, Personalise, Bespoke: From personalized styling sessions to bespoke creations, Deploy empowers individuals to express their unique style while promoting sustainability.
  • 315º – 345º: Partnership, Knowledge & Revenue Share: Collaboration and knowledge-sharing initiatives enable Deploy to forge meaningful partnerships and drive positive change within the industry.
  • 360º: Reform with Circular Design: At the core of Deploy's strategy lies a commitment to circular design principles, reshaping the fashion landscape and paving the way for a more sustainable future.


Join Them at the Pop-Up Event!

For those in San Francisco, an exclusive opportunity awaits. Join Deploy at their pop-up event, where their premium sustainable collections will be showcased alongside personalized styling sessions by their expert team.


San Francisco Pop-Up:

📍 Palace Hotel, 2 New Montgomery St, San Francisco, CA 94105, United States

📅 Starting April 26th - April 30th: 10am - 7pm daily

🎟️ Sign up for tickets here


Don't miss the chance to explore Deploy’s stunning sustainable fashion pieces, perfect for seamlessly transitioning from work to play. Join them at the pop-up and together, let's dress for impact and wear our values with Deploy. See you there! 🌿👗


 PRAIRIE | Unisex Eco Denim Jacket  ARCHITRAVE | Fan Collar Waistcoat


Rosemary | Wrap Silk Blouse

Mokara | 2-Way Silk Shift Dress