The agri-food industry consolidated around twelve crops and a handful of animals to make up more than 75% of our calorie intake. This is out of 300,000 species available for human consumption. This simplification of the food basket led to the widespread models of monoculture and factory farming underpinning the industry’s many ethical and environmental problems. The status-quo has been shaped by desires for economies-of-scale and monetary KPI, while disregarding negative impacts on natural resources and stakeholders.

The industry now poses major threats to human health, the environment, and communities.

Today, it manufactures empty calories, leaves behind empty lands, and empties the souls of communities.

The REgeneration is a lifestyle reflecting a set of attitudes, values, and world views that would influence an individual’s behavior towards replenishment instead of depletion, restoration instead of degradation, and reconnection instead of disconnection.

WhatIF Foods advocates for and empowers the consumers to adopt this lifestyle through our many activities and initiatives. Our goal is to spread this way of life to global audiences.

By kick-starting a global movement for the adoption of this way of life, we can engage the collective consciousness through a call to arms and create a global shift towards a beyond-sustainability regenerative lifestyle. To activate the movement, we seek to spark conversations, both online and in-person, and inspire individuals and communities to thrive according to the regenerative principles: REplenish, REstore, REconnect.